Building on our previous exploration of agentic marketing campaign workflows, this session deep-dives into the "intelligence engine" that adds a predictive layer to those workflows: Silicon Personas. We move beyond simple "chat with your data" to show how harness engineering in practice creates a robust simulation system. By systematically combining real-world data and behavioral instructions we can replicate the decision-making "black box" of thousands of individuals. This deep dive focuses on another approach where we leverage the power of these AI harnesses to drastically simplify traditional research while reducing biases and "AI hallucinations". Participants will learn how to integrate these high-fidelity synthetic outputs directly into their existing marketing automation to validate business assumptions in minutes and drive measurable growth in Customer Lifetime Value (CLV).

An invite-only roundtable for policy, legal, and compliance leaders grappling with the governance frameworks needed for responsible GenAI deployment. As regulation evolves across jurisdictions – from the EU AI Act to Swiss-specific approaches – organisations must balance innovation with accountability, transparency, and fairness. Participants will discuss practical governance models, risk assessment methodologies, and how to embed ethical principles into AI development without stifling progress.