Conference Schedule
Experience over 120 sessions across multiple stages at GenAI
Zürich 2026, the European Summit on Applied Generative AI
More sessions to be revealed soon...


More sessions to be revealed soon...







More sessions to be revealed soon...

Generative AI has led to an explosion of content creation. Yet discovering relevant and inspiring content and products online is becoming increasingly difficult. Most digital experiences remain backward-looking, optimizing for historical interactions rather than understanding user interests in the moment. As a result, users are often trapped in narrow recommendation loops, while new and diverse content struggles to surface. This talk introduces a shift from AI generation to real-time perception: AI systems that continuously interpret user behavior and context as they evolve within a session. Real-time perception enables adaptive discovery, contextual search, and more effective agentic experiences; moving beyond static personalization toward moment-by-moment intelligence. Drawing from real-world deployments in large e-commerce and marketplace environments, the talk covers perception model architectures, product and system design, and concrete case studies with measurable business impact. Real-time discovery is emerging as a must-have capability for online platforms, one that directly translates into measurable gains in engagement and revenue.





More sessions to be revealed soon...
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